Beekay Group Shines at Shell Rising Star Meet 2025

Beekay Group, India’s trusted name in automotive parts and lubricants distribution, proudly emerged as a standout performer at the prestigious Shell Rising Star Meet 2025. The event, a national platform celebrating excellence in the lubricants industry, witnessed Beekay’s on-ground talent rise to the top, underscoring the brand’s commitment to performance, learning, and retail engagement.

🏆 Beekay’s Key Wins

At the heart of the recognition was Beekay Group’s unmatched field execution and sharp focus on digital learning and customer-centric activations. Notable wins included:

• Karan Maurya – 1st Runner-Up in FSD (Focus SKU Distribution)

• Abhishek Pandey – Dual accolades as Workjam Learning Champion & Activation & Merchandising Champion (DMR)

• Team Awards:

  • Best Performance in Learning & Development – Central Zone

  • Top Activations Team – North Zone

These honors reflect Beekay Group’s deep-rooted strategy of last-mile excellence and a robust field-to-retail network. With a presence across Uttar Pradesh, Uttarakhand, Maharashtra, and Goa, and partnerships with global brands like Shell, Eicher, Mahindra, Tata, and Royal Enfield, Beekay continues to lead the charge in delivering genuine parts and lubricant solutions with precision and purpose.

Behind the Wins: Culture of Performance

What sets Beekay Group apart is a people-first approach rooted in training, recognition, and empowerment:

• Digital-First Learning: Platforms like Workjam have been instrumental in fostering continuous learning among field staff.

• Strong Mechanic Linkages: Through consistent engagement and retail programs, Beekay ensures strong loyalty and service continuity at the grassroots level.

• On-Ground Excellence: With a team of over 650+ professionals and a vast network of over 7000 mapped customers, Beekay’s commitment to execution is unmatched.

Celebrating the Field Force

From warehouse managers to territory leaders, every team member plays a vital role in Beekay’s journey. These accolades serve as a reminder of the dedication and resilience of our field staff—the real heroes driving performance across markets.

“Kudos to every foot soldier and field leader for driving performance where it matters most — on-ground.”

The Road Ahead

Beekay Group continues to set benchmarks in the auto aftermarket sector, combining technology, training, and trust. With a legacy of over 30 years and growing brand equity, the future is bright and ambitious.

Stay connected with Beekay Group for more updates on our performance, innovations, and events that celebrate excellence in automotive soluti