Maruti Suzuki MASS Owner Meet Held in Haldwani & Lucknow
Recently, Beekay Group successfully organized the Maruti Suzuki MASS Owner Meet in Haldwani and Lucknow. The event brought together MASS (Maruti Authorized Service Station) owners, Maruti Suzuki’s regional team, and Beekay leadership. It served as a key opportunity to review business performance and discuss the way forward.
Reviewing Performance and Exploring New Products
To begin with, the regional team from Maruti Suzuki presented a detailed business update. This helped MASS owners understand current service trends and targets. In particular, the session focused on the penetration and off-take of seven key PMS parts. Additionally, the team analyzed Parts Consumption Per Vehicle (PCPV) for both paid service and body repairs. As a result, workshop owners gained useful benchmarks to guide their operations.
Furthermore, Beekay introduced three new PMS products:
-
Pre-Mix Coolant
-
Caliper Grease
-
Essential Consumables
These additions are expected to improve service delivery and increase customer satisfaction. More importantly, they open new business opportunities for MASS workshops looking to expand their offerings.
Another highlight of the event was the launch of MASS Automate 2.0. This upgraded system includes faster workflows, better inventory tracking, and an easier interface. Consequently, MASS centers can manage daily tasks more efficiently and maintain higher service standards.
Recognizing Excellence and Moving Forward
In addition to the product discussions, an update on the Focus Part Scheme was shared. This scheme continues to support MASS centers by encouraging the promotion of high-demand, high-margin parts. Therefore, workshops can grow profitability while ensuring parts availability.
To wrap up the event, Beekay hosted an award ceremony to recognize the best-performing MASS workshops. This recognition not only honored excellence but also motivated other partners to improve performance.
To begin with, the regional team from Maruti Suzuki presented a detailed business update. This helped MASS owners understand current service trends and targets. In particular, the session focused on the penetration and off-take of seven key PMS parts. Additionally, the team analyzed Parts Consumption Per Vehicle (PCPV) for both paid service and body repairs. As a result, workshop owners gained useful benchmarks to guide their operations.
Furthermore, Beekay introduced three new PMS products:
-
Pre-Mix Coolant
-
Caliper Grease
-
Essential Consumables
These additions are expected to improve service delivery and increase customer satisfaction. More importantly, they open new business opportunities for MASS workshops looking to expand their offerings.
Another highlight of the event was the launch of MASS Automate 2.0. This upgraded system includes faster workflows, better inventory tracking, and an easier interface. Consequently, MASS centers can manage daily tasks more efficiently and maintain higher service standards.
Recognizing Excellence and Moving Forward
In addition to the product discussions, an update on the Focus Part Scheme was shared. This scheme continues to support MASS centers by encouraging the promotion of high-demand, high-margin parts. Therefore, workshops can grow profitability while ensuring parts availability.
To wrap up the event, Beekay hosted an award ceremony to recognize the best-performing MASS workshops. This recognition not only honored excellence but also motivated other partners to improve performance.
Explore Genuine Maruti Suzuki Parts with Beekay
To partner with us or learn more about how we support MASS centers, contact:
📞 +91 97930 23333 | 📧 customercare@beekaygroup.in