Mega Mechanic Meet – Haridwar
A Successful Gathering of Industry Experts
The Mega Mechanic Meet held in Haridwar on February 19, 2025, was a remarkable event that brought together 45 mechanics and 5 retailers for an engaging and informative session. Organized by Beekay Group in collaboration with Eicher, the event focused on enhancing technical knowledge, sharing key product insights, and addressing industry concerns to help mechanics improve their service efficiency.
Key Topics Covered
The session was packed with valuable discussions on various aspects of the automotive industry:
- Introduction to Eicher & Beekay – Participants learned about the legacy and commitment of both companies in providing quality automotive parts and lubricants.
- MRP Reduction on Select Parts – New pricing strategies were discussed to make products more accessible and competitive.
- New Product Information – A comprehensive kit featuring BS6 fast-moving parts was introduced to keep mechanics updated with the latest industry advancements.
- SKU-wise Lube Information – Proper application of lubricants and their impact on vehicle performance was explained in detail.
- Star Partlines Discussion – A focused session on high-demand and critical parts essential for mechanics and retailers.
- BS6 Training & DA Lite Tool Importance – The significance of BS6 compliance and the DA Lite tool for mechanics was emphasized.
- Cyber Security & Meta AI – Awareness about online security threats and the role of artificial intelligence in modern mechanics was shared.
- Award Ceremony – Recognition was given to outstanding performers based on their last six months’ performance.
Key Feedback & Takeaways
- DA Lite Tool – Mechanics reported issues regarding its long processing time compared to Tata.
- Pricing Adjustments – Request to remove extra zero in points to avoid confusion in transactions.
- Packaging Enhancement – A need for 1/2 kg grease packs was highlighted for better convenience.
Presence of Industry Experts
The event was graced by renowned industry professionals, ensuring valuable insights and a strong knowledge-sharing platform:
- Eicher RPM – Mr. Sandeep
- Eicher APM – Mr. Nofil
- Eicher HO – Mr. Sachin Yadav
- GM – Mr. Dinesh
- BM – Mr. Rakesh Joshi
- DGE/BDE – Mr. Neeraj Pal & Mr. Yogesh Kumar
Conclusion
The Mega Mechanic Meet – Haridwar was a highly productive event, fostering learning, networking, and industry growth. Beekay Group and Eicher remain committed to empowering mechanics and retailers with cutting-edge knowledge and quality automotive solutions. The valuable feedback received will be taken into consideration for future improvements, ensuring continuous innovation in the aftermarket industry.